Royal Enfield, niche motorcycle OEM, will launch a grassroots promotional campaign designed to drive new customer traffic to Royal Enfield dealers, announced the manufacturer.
The new program will invite members of the general public to participate in staffed demo rides at major motorcycling events nationwide. It’ll launch at this years Bike Week in Daytona, the “Royal Enfield Experience.”
In addition to Daytona Bike Week, current plans for the Royal Enfield Experience tour include stops at Americade, Lacionia Bike Week and Sturgis.
“This is the first time we have offered demo rides to the public outside of our dealerships, and we very excited to start this great program,” Ron Greene vice president of sales and marketing, said in the release. “Royal Enfield’s new products are hitting the market in the right place and the right time, and we are growing rapidly as a brand so this is a logical step forward.”