CINCINNATI — Custom Chrome is celebrating its 40th year with not only an anniversary show, but a change in its sales force.
The national V-twin distributor is adding outside sales representatives, something the company has not offered in the past four years, Custom Chrome International CEO Holger Mohr told Powersports Business.
Custom Chrome currently has 10 outside sales reps, and that number could double by the end of the year, Mohr said in an interview at the V-Twin Expo in Cincinnati.
The return of an outside sales force comes as the company has updated its product offering and dramatically improved its fill rates, Mohr said.
The company is celebrating its anniversary with a dealer show in San Jose, Calif., March 12-14.
For more on the interview with Mohr, see an upcoming edition of Powersports Business.