In an effort to refocus its dealer network and sales department, KTM North America announced two promotions within the company. Brad Hagi, former vice president of the KTM Street Division, will move to vice president of sales. Former Canadian National Sales Manager Tom Etherington will be the sales manager for KTM North America, according to a company press release.
Hagi is an accomplished motocross racer, an avid off-road rider and he has domestic experience working for Yamaha Motor Corp., and most recently international experience living in Europe working for Ducati Motor Holding.
“Building our dealer network is the key to our long-term business health,” Hagi stated in the release. “As I transition into my new position, the spotlight will remain on the dealers with our goal to help further develop the existing KTM dealer network while re-evaluating key markets where KTM may need to restructure.”
Joining Hagi at the KTM North America headquarters in Southern California is Etherington, who has worked at KTM since 2003 where he started as national sales manager for KTM Canada. Etherington will oversee the KTM regional sales managers and work with Hagi toward the new vision for KTM dealers.
“KTM is determined to make the best of the current economic situation and a restructuring of our dealer network and sales team is in line with this goal,” stated KTM North America President Jon-Erik Burleson in the release. “Hagi and Etherington have the skill set to bring our sales team and dealer network to the proper level to increase KTM’s market share during this economic downfall. KTM is confident in their abilities and is looking forward to 2010 and beyond.”