Kawasaki Motors Corp., U.S.A. has undergone an executive restructuring that is intended to establish a more aggressive marketing approach, the company said.
The revised structure creates three operating areas that will each report to KMC President Takeshi Teranishi, who temporarily fills the vice president of marketing and sales slot. The three areas that will report to Teranishi are marketing, field sales and corporate sales.
“This structure, led by three directors who collectively have more than 54 years of experience with Kawasaki, allows us a flexibility to respond to fluctuations in the market while also giving the company an ability to more broadly affect future growth,” Teranishi said in a press release.
Bruce Stjernstrom, director of marketing, will have responsibility for advertising, public relations, corporate events, Team Green amateur racing and trademark licensing.
The field sales efforts will be led by Bill Jenkins, who heads East Region sales and as the regional sales director will have oversight over the other regional sales groups.
A newly formed sales function will incorporate accessories marketing and sales, sales support services, utility product sales and export sales. This effort will be headed by Jim Williams, director of corporate sales.