European motorcycle luggage manufacturer SHAD has parted ways with Tucker Rocky as a distributor, the company reported in a release. As of Oct. 15, Tucker Rocky is no longer a distributor of SHAD Motorcases & Accessories.
“We have come to the conclusion that Tucker Rocky’s business model does not align with our business objectives,” the company said. “SHAD is a very new product in the U.S., and we believe it needs a very dedicated and focused effort for strong growth and continued success.”
Going forward, SHAD USA will be the exclusive and official importer and distributor for SHAD products in the U.S. The company said it will focus on distribution via a dealer direct business model while developing strategic alliances with select brands. SHAD USA is currently the official Top Case supplier for Kymco USA.