Triumph North America has created a U.S. dealer council, a source of feedback the manufacturer at times has had in the past although not in such a formal setting.
The first meeting, which included a dealer from each of Triumph’s nine U.S. regions, was held in early September.
“It went very, very well,” said Mark Kennedy, CEO of Triumph’s North American subsidiary. “I think the dealers enjoyed it and so did we.”
Among the topics discussed at the first council meeting was a range of issues that will be addressed at Triumph’s upcoming U.S. dealer meeting, scheduled for Feb. 20-21 in Florida. Those issues include sales and service agreements, operating standards, marketing promotions and customer service.
For more on Triumph’s new dealer council, see an upcoming edition of Powersports Business.