KTM North America named Brad Hagi as the vice president of its newly formed street bike division, according to a KTM press release.
Hagi has 20 years of experience in the motorcycle industry. He previously worked for Ducati Motor Holding for 11 years and most recently was based in Italy as Ducati’s director of distributor sales worldwide.
KTM says Hagi’s valuable knowledge and experience of the premium brand sport bike market make him the ideal candidate to take the KTM street bike sales to the next level.
“Building our street business is a key strategy in our long-term business plans. Despite any existing market conditions, we are in the business for the long haul and see our premium European street product lineup as crucial for the financial strength of both KTM and our dealers.” President of KTM North America Jon-Erik Burleson said in the release. “Brad’s experience in the sport bike market speaks for itself. With his time spent living and working in Europe added to his experience here in the U.S., he brings the perfect balance to achieve KTM’s goal of being a successful European premium sport street brand in North America.”