Joining 50 Below’s staff is Todd Shafer, who was previously the online sales and operations manager at A&S Powersports, a motorcycle dealership in Roseville, Calif., according to a press release from 50 Below.
Shafer’s role at 50 Below will include consultations with the sales department, participation with 50 Below at select OEM and aftermarket industry national sales events, dealer meetings and related trade shows, plus submissions to the 50 Below IcyMail e-newsletter to dealers.
50 Below also released its E-series Web site designs, which better utilize larger Web browser screen resolutions.
The company says in the past, Web sites were typically designed for 800x600 pixel screen resolutions. Currently, it is estimated that 93 percent of display resolutions are 1024x768 pixels or higher. With the larger displays, smaller resolution sites are not optimally displayed within the browser.
By expanding the width of Web sites, 50 Below offers additional space for enhanced features, including its EZ-Shop with fitment, used equipment listings and other widgets.
A redesigned search engine friendly footer will appear on all E-Series Web sites to capitalize on the usable real estate. Search Engine Optimized (SEO) text will include, but not be limited to, a dealership’s physical address, contact information and site navigation.