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Dealership University launches marketing subsidiary

Dealership University, a developer of interactive training solutions for the powersports industry, has created a subsidiary that will focus on delivering marketing solutions for powersports dealers.

The new subsidiary, called PowersportsMarketing.com, offers a portfolio of online and offline direct response marketing services, including direct mail, e-mail marketing, Personalized URLs (PURLs), voice broadcasts, video marketing, outbound calling campaigns and Search Engine Marketing.

“Too many dealers waste large sums of money on brand awareness campaigns that rarely increase floor traffic or deliver measurable results,” Rod Stuckey, president of Dealership University, said in a press release. “PowersportsMarketing.com offers a range of direct response marketing services designed to help dealers bolster their sales during what has proven to be a difficult time for powersports dealerships.”

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