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Distributor expanding its U.S. presence

Spurred by a new exclusive helmet deal, Marshall Distributing Inc. is dramatically expanding its national presence.

The Cass City, Mich.-based distributor is opening a shipping location in Sparks, Nev., and adding significantly to its sales force, said Chuck Herman, Marshall’s national sales manager. That expanded sales force will reach into the West Coast, Southwest, Northwest and parts of the Midwest that Marshall has previously not serviced.

The new sales staff will primarily focus on selling the GMAX line of helmets, potentially a couple other brands that have yet to be identified as well as a helmet line that will making its worldwide debut in September: Zoan.

For more on Marshall’s plans, see the July 13 edition of Powersports Business.

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