The popular Joe Rocket, Power Trip and Rapid Transit brands are under a new banner thanks to a recent distributor/manufacturer merger.
Sullivans Inc. recently acquired the Robison's Inc. brands, according to a release from Sullivans. Marketing for the brands will now be handled by Sullivans while product development will continue to be guided by founding Joe Rocket designer Marc Bay and his design team.
“I am excited to be able to focus on the development and the manufacturing of our product," Randy Robison, president of Robison’s, said in the release. "Working with Bobby Sullivan and V.P. Derrick Welch has been the best part of my business for the last eight years, and with the merger of these two companies, all strengths are brought to the forefront."
Sullivans founder Robert Sullivan said he was "proud to take the next step" with longtime business partner Randy Robison, noting that Robison’s has "established itself as the industry leader in apparel design."
The Sullivans acquisition secures Robison's/Joe Rocket's extensive patent portfolio, which will include the introduction of the NanoTech system this fall.
Sullivans says the combination of the two companies will make its business more efficient.
"The resulting integration effectively creates an environment for uninterrupted feedback between retailer and manufacturer," the company said in the release. "As a result, this streamlined system will ensure a level of market relevant product development and marketing this industry has never seen."
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Copyright 2009 Powersports Business