KYMCO USA is going to offer a sales training program to all of its dealers with incentives that include a free scooter for the first 25 dealers who have two salespeople successfully complete the course, according to a company press release.
The program is targeted directly at salespeople on the dealer floor. Students complete online exercises for review and with an investment of only 30-40 minutes per day. The course can be completed in about six weeks.
“It is well known that companies willing to invest during tough times usually come back even stronger when the economy improves,” Steve Lazoff, director of sales for KYMCO USA, said in the release. “Offering this quality training course, with financial incentives for completion, is one more way we are going the extra mile to support our dealers.”
The training package was developed by The Glenn Roller Institute in Scottsdale, Ariz. Roller developed his sales training package after videotaping and studying motorsports sales people as they interacted with customers. The research alone took eight months. Glenn Roller’s book, The Seven Evolutionary Levels to Profound Selling, serves as the foundation of the course.
Due to consumers being more price conscious, Roller says the goal of the training is to help sales people adjust to new consumer buying patterns