Brammo, a start-up manufacturer of electric vehicles, has added three industry leaders to its executive team.
The Ashland, Ore.-based company hired John Farris as its director of marketing. Farris, a motorcycle enthusiast, was a brand marketing manager for GM’s Chevrolet Silverado, the vice president of commercial development for AMA Pro Racing and a founder of the leading motorsports marketing consultancy, Hardcard Holdings, whose clients included Toyota, Harley-Davidson, BMW, Vespa and Red Bull. At Brammo, Farris will lead marketing, brand development and communications.
Adrian Stewart joins Brammo as the director of channel development and will lead the organization’s retail strategy and manage the business relationships necessary to grow the Brammo brand. Stewart brings extensive global management and leadership experience in high technology, finance and start-up Internet organizations, including IBM, Kleinwort Benson and Dresdner Bank.
Roger Gerson joins Brammo as the electrical engineering manager and will head up the electrical engineering function on the Enertia, the company’s first motorcycle, as well as future Brammo products. Gerson comes to Brammo from Vectrix Electrics where he was instrumental in launching production of the Vectrix Maxiscooter, one of the early entries to the electric vehicle market.
“The expertise of these new team members positions Brammo for industry leadership and will help us to accomplish our goals of helping create a new transportation segment that is both environment friendly and fun,” said Craig Bramscher, CEO of Brammo.
Copyright 2009 Powersports Business