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A look at how Yamaha fared in North America in its first quarter

May 12, 2009
Filed under Features

Yamaha Motor Corp. reported double-digit sales percentage declines in its North American two-wheel and four-wheel retail sales.

Yamaha said U.S. retail sales of its motorcycles totaled 21,000, a 30 percent dip from the year-ago period. U.S. retail sales of its ATVs fell to 17,000, a 26 percent decline, and its side-by-side retail sales dropped to 4,000 from 9,000 a year ago.

The industry as a whole saw ATV sales decline 33 percent in the first quarter and motorcycle sales fall 30.5 percent.

Yamaha did note its inventories for two-wheel and four-wheel products are reduced from a year ago.

Overall for its worldwide operations, Yamaha reported a sales decline of 35.5 percent from the year-ago quarter and a net loss of $189 million for its first quarter, which ended March 31.

For more on Yamaha’s first quarter, see an upcoming edition of Powersports Business.

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