National distributor Helmet House is broadening its apparel lineup with a new partnership with the manufacturer of the Fieldsheer brand.
Starting this summer, Helmet House will become the exclusive distributor of Fieldsheer, which has been previously distributed in the United States by Western Power Sports. The Fieldsheer brand is owned by Ansai Sportswear, a Chinese-based manufacturer that has more than 2,500 employees.
“This new relationship is a true partnership between our two companies,” Mark Gandy, Helmet House’s director of products, said in a press release. “Ansai is the factory that produces Fieldsheer and who currently manufactures several products in our Tour Master and Cortech apparel and gear lines.”
Helmet House Marketing Director Richard Kimes said the distributor is planning to unveil a revamped Fieldsheer offering this summer. He also noted the new partnership could result in new brands in the future.
The companies would not disclose the terms of the agreement.
For more on the partnership, see an upcoming edition of Powersports Business.
Copyright 2009 Powersports Business