Famed NASCAR and three-time Baja 1000 Trophy Truck winner Robby Gordon will work with Polaris Industries regarding marketing and product development, according to a press release from Polaris.
The three-year agreement includes Gordon providing insight on future products and promoting Polaris’ RZR.
Gordon stated in the release, “They are the leading American manufacturer in consumer off-road vehicles. The Ranger RZR and the Ranger have set the standard in side-by-side vehicles. At Robby Gordon Off-road, we have built the fastest, most elite off-road vehicles in the world. We are excited to share this technology and knowledge with consumers through our partnership with Polaris.”
Matt Homan, vice president and general manager for Polaris’ Off-Road Division, added in the release, “Coupling Gordon’s expertise in building and racing off-road vehicles with the hottest-selling side-by-sides will ensure the Ranger RZR product line continues to be an undisputed leader both on the racing scene and in the marketplace.”