ADP Lightspeed and 50 Below plan to integrate dealers’ Web sites and dealer management systems (DMS), allowing dealers to fully utilize the Internet and reduce redundant steps in updating information.
“In a tough selling environment, powersports dealerships are looking for new revenue opportunities,” Laurn Rice, general manager of ADP Lightspeed, said in a press release. “The integration that this alliance will provide will open the Web’s vast marketplace for all dealers to capture more business from the Web.”
Doran Nurmi, product manager for 50 Below, stated, “Dealers can’t let information on their Web sites get stale. Yet most dealers lack the resources to dedicate someone to update inventory information from their DMS to their Web site. This alliance allows us to do the integrations automatically for the dealers, saving them time and giving them the ability to capitalize on Internet opportunities.”