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Cycle Trader, Kawasaki agree on new co-op arrangement

Cycle Trader’s online banner ads will now be co-op eligible for Kawasaki dealerships, according to an agreement between the two companies announced today.

“Kawasaki’s agreement to allow online banner ads as a co-op eligible item is an industry first,” Gwyn Price, vice president of Cycle Trader, said in a press release. “The move makes perfect sense as more and more dealers are embracing the Internet as an integral part of their advertising strategy.”

Cycle Trader’s new program off-loads the co-op submission process to Cycle Trader, thereby freeing up the dealer to concentrate on growing its business. In addition to filing dealer co-op claims at no charge, Cycle Trader guarantees reimbursement of all approved print and Internet claims.

“Clicking on a Cycle Trader co-op banner ad will lead the customer exclusively to Kawasaki new and pre-owned inventory — a huge benefit for our dealers,” Cinder Strahl, senior coordinator for Kawasaki’s co-op advertising, said in the press release.

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