The city of Sturgis and Motoring USA LLC have reached an agreement designating Motoring USA as the exclusive sponsorship agency for the 2009 Sturgis Motorcycle Rally, according to a company press release.
The sponsorship program allows Sturgis, in conjunction with its corporate sponsors, to continue to support the Sturgis community. Presently the city has more than 20 sponsors committed to supporting the Sturgis Motorcycle Rally.
“These sponsors look to us to assist them in making the right impression on the Sturgis motorcycling audience,” Sturgis City manager Dave Boone said in the release. “And in return their financial support could not be more important to our community.”
Motoring USA’s John Detrick has been appointed sponsorship agent for the Sturgis rally, and will work closely with the various Sturgis department heads as well as the Sturgis Motorcycle Rally’s acting director, Brenda Vasknetz.