Ducati North America announced plans to push its Canadian market forward in early 2009.
Ducati will focus its Canadian resources on supporting the growing dealer network and switching tactics from its 2008 participation in the Parts Canada Canadian Thunder Superbike Series.
Ducati will have three new destination dealerships — in Montreal, Toronto and Laval — in 2009. The investment in facilities by Ducati and its Canadian partner dealers is part of a growing retail design program that was introduced in 2007.
“We are thrilled with the success the NCR Ducati team had this year, and are even more excited about the ambitious new projects going on with Ducati’s Canadian dealerships,” said James Viola, marketing director of Ducati North America. “We will continue our racing efforts in United States next year and will make a formal announcement in January regarding our direction.”
The Ducati NCR squad dominated the Canadian Thunder class championship with the 848 superbike.