The Motorcycle Industry Council Owner Survey’s preliminary numbers show more motorcyclists using their bikes for transportation and more women riders, according to a Motorcycle Industry Council press release.
Final numbers for the survey won’t be revealed until March. Trends among customers, reasons for riding, what they’re riding are already showing up. The survey also looks at the new demographics of American motorcyclists.
The survey began in January and will end in December, says Cam Arnold, MIC vice president of communications.
“However, we are getting indications from the preliminary results that some of the market trends we have been noting anecdotally will be confirmed,” she said in the release.
Through the first three quarters of the survey, female owners increased by 29 percent, compared to 2003.
Like the survey from five years ago, the preliminary 2008 findings suggest that pure pleasure was the No. 1 reason for riding motorcycles. However, commuting/errands is currently in second place in this year’s survey, up from third place in 2003.Click here for reuse options!
Copyright 2008 Powersports Business