PSB’s latest poll results show 45.8 percent of companies will rely on sales/discounts to attract additional holiday business. Events and additional advertising tied at 12.5 percent.
It’s not too late to cast your vote. PSB readers can submit their response to the holiday poll on PSB’s home page, Powersportsbusiness.com.
This is one of an ongoing series of questions that will be posted weekly where visitors can answer the poll and then see immediate results.
A separate study, the 2008 Holiday Consumer Intentions and Actions survey, conducted by the National Retail Foundation (NRF) says for the first time since the beginning of the survey, consumers are saying they will spend less on family members. The survey also revealed the percentage of people shopping online to remain flat this year at about 44 percent.