RideNow Powersports, the largest dealership group in the United States, is sponsoring the pool beyond the center-field wall at Chase Field for the Major League Baseball team Arizona Diamondbacks. The dealership signed a three-year deal through 2011, according to the Associated Press.
RideNow Powersports also sponsors the Arizona Cardinals and Phoenix Coyotes. The dealership has 28 locations in Nevada, Arizona, New Mexico, Texas, North Carolina and Florida. It employs more than 1,600 people.
The new sponsorship replaces Rivera Pools, which filed for bankruptcy protection.