Nov. 10, 2008 – Aftermarket Digest

Helmet House adds to its exclusive brands

Helmet House has become the exclusive U.S. distributor of Utopia Brands goggles for the off-road motorcycle market, reported Helmet House.
“Utopia Brands products align nicely with our focused product portfolio and they manufacture an absolutely outstanding product,” Bob Miller, president of Helmet House, said in a press release.
Helmet House Vice President Phil Bellomy says the company has been particular in the products it has chosen to carry.
“Utopia has demonstrated an unparalleled product in the goggle business,” he said in the release. “When we combine their product strength with our distribution capabilities, we feel strong growth is very attainable.”
The 2008 Utopia Brands line includes the Warrant goggle (MSRP $64.99), the Slayer Pro goggle (MSRP $59.99), the Slayer goggle (MSRP $44.99) and the Too Dirty Goggle (MSRP $34.99). Utopia also provides dealers with a line of accessory lenses, carrying cases, lens tear-offs and roll-off systems as well as point-of-sale displays.

FMF international names new director of marketing

FMF International named Malcolm McCassy as its director of marketing, according to a company press release.
McCassy will identify new methods to enhance company brand and product awareness, while maintaining relationships with existing partners and athletes. He also will expand FMF outside the motocross industry.
McCassy was with Alpinestars for the past eight years. “After 15 years in the action sports industry, I am excited to begin a new venture with such an amazing brand as FMF,” McCassy said in the release. “Don Emler Sr. and Jr. have built a strong brand on, which I am very excited to help expand and grow. I couldn’t ask for a better team.”
FMF founder and owner Don Emler Sr. said, “Malcolm will be a great asset to the FMF family. I built this business on the love for motorcycles and the freedom to ride, and 35 years later I am bringing someone on who shares that same vision. We are excited to have him on board.”

Ahluwalia to retire from Bridgestone Firestone

Bridgestone Firestone North American Tire announced Singh Ahluwalia, a
32-year veteran of the Bridgestone group of companies and president of Truck and Bus Sales, Bridgestone Bandag Tire Solutions, will retire effective March 1.
Ahluwalia, who will also retire from his position as member of the Bridgestone Firestone North American board of directors, will be succeeded by Kurt Danielson, vice president of marketing of Bridgestone Bandag Tire Solutions. Danielson will assume Ahluwalia’s duties and move into the position of vice president of sales and marketing for Bridgestone Bandag Tire Solutions. To provide a smooth transition, Danielson’s appointment is effective Nov. 1.

Star Custom Accessories adds new wheels

Star Custom Accessories announced the introduction of new Star Custom Wheels for all Roadliner, Stratoliner, Raider, Road Star and Road Star Silverado models.
Star Custom Wheels, which employs a state-of-the-art engineering and manufacturing processes, are crafted in the United States from 100 percent CNC-machined 6061 forged aluminum and feature five spokes flowing into the contoured rim lip. These wheels are available in either show-quality chrome or the edgy midnight style featuring black anodized and machined finish.
Matching pulleys also are available, machined from billet aluminum and hard anodized for a long-lasting, durable finish. Both wheels and pulleys come assembled, including valve stems, O/E bearings and seals. To view the full line-up of Star Custom Accessories visit www.starmotorcycles.com/accessories.

7EYE unveils ‘Active Lifestyle’ eyewear fashion collection

7EYE, a performance eyewear brand, unveiled its Active Lifestyle Collection that expands its presence in the fashion category. The six-model collection features four full-frame wrap sunglasses: two for men (Cam and Shaka); two for women (Emma and Tina); and two unisex frames (Bone and Flip). MSRPs are dependent upon lens options and range from $79-$179. The Active Lifestyle collection arrived at retail Oct. 15.
“The Active Lifestyle Collection is the logical extension of the 7EYE brand to a younger, energetic market where the accent is on contemporary styling as interpreted by both the sport and fashion markets,” said Bob Hall, CEO of 7EYE.
The Active Lifestyle Collection uses the performance technology of premium NXT lenses that are a 7EYE staple.

Recreational Motorsports sponsors ISOC season

Recreational Motorsports, manufacturer of 120cc snowmobile performance parts, endorsed the International Series of Champions (ISOC) for the ’08-’09 race season, reported the company.
Recreational Motorsports also agreed to a $3,000 savings bond award program. The bonds will be awarded for the
120-champ class at all of the national events. First place will receive $200, second place $100 and third place $50.
Scott Minzenmeyer, president of Recreational Motorsports, says the 120-champ class racers are the next generation of pros for the sport. He feels the ISOC will do a good job of promoting the class.

Fly Re-Launches Flyracing.com with several improvements

Fly racing re-launched its Web site, Flyracing.com, complete with a comprehensive site redesign.
Read up on Fly racing team riders, watch the new Formula MX helmet video or quickly and easily browse product.
The Web site’s new features include: