BRP is establishing a network of direct sales in Mexico for Can-Am and Sea-Doo products starting Nov. 1. The company will have a network of 75 dealers for national coverage in three years, according to MarketWatch.
Commercial operations will be run from BRP’s new office in Guadalajara. BRP has been present in Mexico since 2001 and operates a manufacturing plant in Ciudad Juarez, Chihuahua where the company produces ATVs for distribution in more than 80 countries.
BRP CEO Jose Boisjoli stated, “Our decision to implement direct commercial operations in selected markets is part of a strategy we have been deploying in Europe since 2006. In Mexico, our goal is to consolidate our presence by getting closer to consumers with our products and services through our own dealer network. Over the past few years, BRP has transferred the manufacturing of Can-Am Outlander and Renegade ATVs from Canada to Ciudad Juarez. Today’s announcement means we will now be offering our line of recreational products to Mexicans directly.”
Chris Dawson, vice-president and general manager of BRP’s International division, added, “The market for recreational motorized products in Latin America is a large one and we believe there is a strong growth potential in Mexico itself, particularly with the introduction of the Can-Am Spyder roadster. For BRP, Mexico is an important market, which presents opportunities created by the various free trade agreements. Over time, BRP’s relationship with the dealer network will allow us to get a better understanding of our Mexican consumers to anticipate their needs and present products that will satisfy their quest for the ultimate powersports experience. We believe we will be successful.”