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Victory expands European distribution

Victory Motorcycles will be expanding its European distribution into Germany by the second half of 2009. The move was announced during the Intermot Tradeshow in Cologne, Germany.

Victory’s motorcycles are currently available in the United Kingdom, Russia and Iceland, as well as in Australia, where Polaris Australia has opened a flagship store in Melbourne.  

“As we celebrate our 10th anniversary, we are excited about this next phase of our expanded international distribution. Germany is the largest European market for premium cruisers and touring models, and we intend to enter the market to meet the growing demand for Victory Motorcycles,” said Mark Blackwell, vice president for Victory and International Operations. “We are building on the strong presence we have achieved over 10 years in the U.S. motorcycle market, where we continue to aggressively build the Victory brand.” 

Blackwell adds that plans for Victory to enter additional European markets will be announced in the future.

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