FMF International named Malcolm McCassy as its director of marketing, according to a company press release.
McCassy will identify new methods to enhance company brand and product awareness, while maintaining relationships with existing partners and athletes. He also will expand FMF outside the motocross industry.
McCassy was with Alpinestars for the past eight years. “After 15 years in the action sports industry, I am excited to begin a new venture with such an amazing brand as FMF,” McCassy said in the release. “Don Emler Sr. and Jr. have built a strong brand on, which I am very excited to help expand and grow. I couldn’t ask for a better team.”
FMF Founder and Owner Don Emler Sr. said, “Malcolm will be a great asset to the FMF family. I built this business on the love for motorcycles and the freedom to ride, and 35 years later I am bringing someone on who shares that same vision. We are excited to have him on board.”