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Big Dog ventures into new territory for 15th anniversary

September 19, 2008
Filed under Features

WICHITA, Kan. — Big Dog Motorcycles will try to attract a larger part of the niche premium V-twin market next year by not only hitting a wide range of MSRPs — from the low $20,000s to the high $30,000s — but a new market.

The Wichita, Kan., manufacturer will celebrate its 15th anniversary by extending its range of pro-streets and choppers to the touring market, Big Dog CEO Sheldon Coleman announced at the company’s recent national dealer meeting.

The company’s new touring model, the Bulldog, is slated to be available for under $40,000 MSRP with a host of amenities, from saddlebags to a two-passenger seat to a Sirius Satellite Radio combined, of course, with the company’s myriad of eye-catching graphics and paint options.

For more on Big Dog’s national dealer meeting, see the Oct. 13 edition of Powersports Business.

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