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WPS names new Fieldsheer brand manager

Western Powersports Inc. has hired Wayne Gaylord to take over the Fieldsheer line as brand manager, according to a company press release.

Gaylord is a former racer with a long history of experience in motorcycle apparel and accessories. He most recently spent six years in parts and accessories with the Ride Now Powersports dealer group.

“I have watched the Fieldsheer brand grow over the years and I am excited to join a team focused on quality products and customer service,” Gaylord said.

“We are very excited to have Wayne join our team,” said Western Powersports President/CEO Craig Shoemaker. “With Wayne’s industry knowledge and experience, combined with Fieldsheer’s position in the market today, we are in position to take the brand to the next level for WPS and our dealers.”

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