Harley-Davidson’s 105th anniversary raised $6.7 million for the Muscular Dystrophy Association (MDA) bringing its total 28-year fund-raising efforts to more than $71 million, stated a H-D press release.
After passing the company’s goal of $6 million at the event, the announcement was made during the anniversary celebration in Milwaukee, Wis. It was also broadcast on the annual Jerry Lewis MDA Labor Day Telethon.
Harley-Davidson CEO Jim Ziemer was joined by Motor Company President and COO Jim McCaslin and Senior Vice-President and Chief Styling Officer Willie G. Davidson to make the final check announcement.
Harley-Davidson MDA Goodwill Ambassador Luke Christie accepted the $6.7 million check on behalf of the children and families served by MDA. “The Harley-Davidson family rides for us,” said Christie at the final total announcement. “These are the friendliest and nicest people on the planet and they care deeply about Jerry’s Kids.”
Harley-Davidson’s fund-raising activities for the MDA took place throughout the year and culminated with the Harley-Davidson 105th Anniversary.