BRP agreed to sponsor the International Series of Champions’ (ISCO) National Sno-Cross race series and TV show “Sled Head 24/7” through its Ski-Doo snowmobiles division, according to a BRP press release.
The marketing agreement encompasses an eight-race National Sno-Cross series and 22 episodes of Sled Head 24/7. The episodes will be broadcast throughout North America this season, with plans to extend it in coming years.
“We’re extremely happy to see ISOC step in and take over National Sno-Cross racing and look forward to them bringing the sport to new heights with new markets, better execution, better racer purses and more exposure,” Francois Tremblay, director of marketing for Ski-Doo, said in the release.
The Ski-Doo race teams and racers will attend the ISCO events throughout North America this winter.