Cobra Powersports has changed the name of its scooter line from TGB to Peirspeed, the company said in a statement July 1. The change comes as Peirspeed secures the distribution rights to the SACHS MadAss bikes in the United States.
“We’ve had great success selling the TGB scooters and look forward to a smooth transition to the new name,” said Bill Peirce, Cobra Powersports president. “By marketing our TGB scooters and SACHS Bikes under the Peirspeed name, we can be more efficient and have 100 percent control over the brand. It will allow us to do more consumer advertising, which will significantly help our dealers.
“The TGB logo will remain on the engine/CVT case so TGB customers will know they are still able to get a TGB scooter from our PEIRSPEED dealers,” Peirce continued. “We haven’t changed the model names so the customers who want a certain model can still find it at their local dealer. Plus for 2009, we have expanded our scooter line from seven models to 12.”
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Copyright 2008 Powersports Business