After 37 years, Global Motorsport Group will liquidate all inventories of its Motorcycle Stuff division and stop operations by the end of August, according to a company press release.
After the buyout of Global by Dae-IL USA, Holger Mohr, CEO of GMG/Custom Chrome, says the decision was coming.
“Though our decision was a painful one in that it affected friends and family,” Mohr said in the release, “it became apparent following the purchase of GMG by Dae-IL USA Inc., that the Motorcycle Stuff division would not be part of our long-term strategy to increase our focus on our core strengths in the American V-twin industry and grow our business.”
Global Motorsport Group did say Custom Chrome won’t be affected by the move. Motorcycle Stuff dealers that have a Custom Chrome account won’t see any changes because phone lines will remain open as well as Motorcycle Stuff’s online access.