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Jesse James and S&S Cycle announce exclusive collaboration

March 7, 2008
Filed under Features

As first reported in the Feb. 11 issue of Powersports Business, Jesse James agreed to an exclusive collaboration, marketing and endorsement agreement with S&S Cycle, according to a S&S Cycle press release.

James will use S&S Cycle engines exclusively in all his American V-twin motorcycle builds and custom motorcycle shop, West Coast Choppers. James also intends to build special construction motorcycles for S&S Cycle in support of its 50th Anniversary Celebration June 26-29 in La Crosse, Wis.

The two companies also plan to create a new apparel line, which is expected to debut later this year. The line will be designed to offer the independent dealers an alternative for their V-twin customers. This new apparel release will be done with the S&S Cycle consumer reintroduction of the Flathead Power line of products at Sturgis, S.D., in August.

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