Matrix Consultants, a full-service advertising and digital marketing agency, is establishing a subsidiary firm, DealerTown, which will specialize in building marketing and advertising programs for the powersports industry, according to a Matrix press release.
DealerTown provides ad-tracking reports that help determine which ads and Web sites are performing the best for the dealership. The company also provides a Web Ad Engine program. It gives dealerships the tools to create and customize individual ads, and then post them on regional or national search engines as well as powersports enthusiast media Web sites.
DealerTown will launch at the Dealer Expo in the RCA Dome Feb. 15-18, Booth M309. The company’s executives will highlight its services such as traditional marketing and advertising programs with numerous digital capabilities available.