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MIC: Powersports retail sales decline more than 10 percent in 2007

January 21, 2008
Filed under Features

A difficult December capped an off year for powersports retail sales.

Year-end sales for new motorcycles, ATVs and scooters were down more than 10 percent in 2007 compared to the previous year, according to the Motorcycle Industry Council (MIC).

December was especially troubling as the MIC retail report showed a 26 percent decrease in terms of new unit sales. December is traditionally a big month for ATV sales but this year saw more than a 28 percent decline compared to 2006.

For the year, on-highway motorcycle sales decreased nearly 5 percent compared to 2006 while scooter sales were essentially flat. ATV sales for the year declined close to 15 percent and off-highway bike sales fell 17 percent.

See more on the year-end report in an upcoming edition of Powersports Business.

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