Retail sales for Ducati North America passed the 10,000 mark for the first time, part of the company’s best-ever year, the company said in a Jan. 8 press release. New models and a decisive victory in the 2007 Moto GP World Championship were cited as the key reasons for the Italian brand’s success.
Total North American sales grew 22 percent for the year, up from the previous record of 8,200 bikes in 2006. The growth occurred while the overall North American motorcycle market declined in 2007, the company said. In addition, Ducati North America’s unit sales have experienced significant growth over the past four years, more than doubling since 2003.
Ducati’s record sales in 2007 were not limited to motorcycles. The Ducati Performance Department reported accessory sales grew 109 percent and apparel sales were up 42 percent for the year.