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Channel Blade releases next generation of Footsteps

Channel Blade, an online marketing, lead management and sales education solutions provider for the powersports, marine and RV industries, has unveiled Footsteps 2.5, a feature-enhanced version of its manufacturer and dealer lead management solution, the company said in a press release Jan. 3.

“Channel Blade has made significant enhancements to the Footsteps platform, spanning Web site connectivity, reporting capabilities and overall management usability,” said Jon Lintvet, Channel Blade’s chief executive officer, in the release.

Currently free of charge for existing users, the Footsteps 2.5 release is the result of extensive collaboration with Channel Blade’s clients. Among the new edition’s elements is the ability to automatically assign leads to a sales person based on a predetermined set of business rules, eliminating the need for any manual intervention by a sales manager or other associate with similar responsibilities.

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