Dec. 3, 2007 – Annual Milan show sets new records
December 3, 2007
Filed under Features
EICMA officials announced that the annual international motorcycle show held in Milan, Italy, drew more than 500,000 visitors during the event in 2007, which according to officials is a new record.
Interest in the show was so great, in fact, that Milan’s police force had to shut down access roads to the show because of excessive traffic congestion and overcrowding. EICMA and Milan officials are working on a solution to the problem for next year’s show.
For the first two days of the show, which weren’t open to the public, EICMA drew 45,000 trade visitors, including more than 2,000 journalists from across the globe.
Dates for next year's show are set for Nov. 4-9, and the velodrome track racing will also be held during those same dates.