Harley-Davidson Inc. has promoted seven executives under a recently announced organizational restructuring, The Business Journal of Milwaukee reported Nov. 20.
The motorcycle manufacturer promoted personnel from a number of the company’s sectors.
Dave Bozeman has been promoted to vice president of advanced manufacturing, responsible for developing and overseeing the implementation of advanced manufacturing technology. Bozeman was previously vice president and general manager for Harley-Davidson’s Capitol Drive powertrain operations and advanced manufacturing.
Bill Davidson is now vice president of core customer marketing. He will lead marketing activities directed to current Harley-Davidson customers.
Bob Farchione has been named vice president of engineering platform teams. He previously served as general manager of parts and accessories. In his new role, Farchione is responsible for the engineering and product development efforts associated with Harley-Davidson motorcycle platforms from concept to manufacturing.
Pat Keller has been appointed vice president of engineering centers of expertise. He is responsible for the engineering and product development efforts associated with major Harley-Davidson motorcycle systems.
Jeff Merten has been promoted to vice president of North American sales. He previously was managing director for the company’s Asia Pacific and Latin America regions. In his new role, Merten is responsible for the revenue, sales objectives and ongoing development of the U.S. and Canadian markets for all motorcycles, parts and accessories and general merchandise.
Patrick Smith is now vice president of general merchandise and is responsible for general merchandise brand direction.
Michael Van der Sande has been named vice president and managing director for Harley-Davidson Europe and will continue to lead the sales, marketing and distribution activities for Harley-Davidson and Buell motorcycles, parts and accessories and MotorClothes throughout Europe, the Middle East and Africa.