Adly Moto LLC has added Terry Nesbitt to its team in the newly created position of vice president of sales and marketing, the company said in a press release Sept. 4. Nesbitt brings 30 years of experience in the powersports industry to his new position, having previously worked as a sales manager at Kawasaki Motors, the national sales manager for Polaris Industries’ Victory Motorcycles and the president of Viper Motorcycle Company.
“It is my responsibility to develop and maintain a strong dealer network, enhance the value of the Adly brand and introduce new key products that will allow us to continue our growth in the U.S. market,” Nesbitt said in the release.
The Adly brand has only been in the U.S. market for two years. Adly Moto LLC is the U.S. division of Her Chee Industrial, a Taiwanese OEM with 30 years of experience manufacturing motorcycles, gas and electric scooters, ATVs, parts and accessories.