At the 2007 Sturgis Rally, Harley-Davidson raised more than $87,000 for the Muscular Dystrophy Association (MDA). The event took place in Sturgis, S.D., Aug. 4-11, and held numerous events to raise the money, according to a H-D press release.
Harley-Davidson employees, MDA organizers and event volunteers participated in various activities, and pins and raffle tickets were sold for a chance to win a 2008 H-D FXSTC Softail Custom motorcycle, which was customized by Willie Davidson with special Sturgis graphics. The motorcycle was also fully accessorized with Genuine Motor Accessories.
Harley began sponsoring the MDA in 1980 and has been every year since. Families of dealers, riders, suppliers and employees have raised over $60 million for the association. All the money goes to research, comprehensive medical care for children and adults with the disease along with MDA summer camps.