Cycle Country, a supplier of ATV accessories, announced disappointing earnings for its third quarter. They also revealed a reorganization of their sales and marketing departments, according to a press release.
The company hopes increasing its contract manufacturing and continued product development, along with a review of unproductive lines, will result in double digit sales and profitability growth.
The company’s preseason snow blade orders are currently above normal levels, in part based on a new quarterly rebate program. This new program is providing an incentive to distributors to broaden the products they purchase from Cycle Country.