Ducati Motor Holding, the Italian motorcycle manufacturer, would consider a merger with U.S.-based Harley-Davidson “anytime,” said Enrico D’Onofrio, CFO.
A merger with Harley-Davidson would be “totally complementary,” he said, responding to speculation in the market that the two firms had been in talks. And while he declined to comment on the speculation, he did say that the two companies are similar in that they create recreational bikes that consumers fantasize about. Harley-Davidson has an older consumer profile, with an average age of 55, while Ducati owners are about 35, on average. Half of all Ducati owners in the United States also own a Harley.
A potential combination with the U.S. company could also help Ducati with procurement, as Harley is a larger company that is able to get better quality products at lower prices. A marriage would also increase distribution opportunities for Ducati, which is a relatively small manufacturer.
D’Onofrio said Harley could also stand to benefit, as it could be interested in expanding internationally.