By Lisa Young
Being part of the international stage — with its chance to reach out to an entirely different demographic — is increasingly accessible for aftermarket companies of all sizes.
Here are six events that aftermarket officials tell us are the major players in international powersports shows. The emerging Asian market is evident here, particularly with the recent addition of an international motorcycle show in Singapore, which is being put on by EICMA’s organizers.
Unlike the annual Indianapolis Dealer Expo, all the shows listed below are both trade and consumer shows. However, many offer a trade-only preview before the public arrives.
Motorcycle Industry Show
May 18-20, 2007
About the event: The Taiwan show has more than 72,000 square feet of indoor exhibit space and more than 78,000 square feet of outdoor exhibit space. In 2006, it attracted 15,000 attendees. The show has both vehicle and aftermarket exhibitors, including motorcycles, scooters, ATVs, power-assisted bicycles, electrically driven motorcycles, engines and parts, motorcycle frames, parts and accessories, noise and emission inspection equipment, maintenance equipment, and components and accessories manufacturing equipment.
Contact: Exhibition Sec.1, TAITRA Exhibition Department, P. O. Box 109-555, Taipei 11002, Taiwan; phone: 886/2-2725-5200;
e-mail: email@example.com; Web site: www.motorcycletaiwan.com.tw.
Cost: Admission: Buyers are free, others are $6; Booth rental rates: General booth (32x32 square feet): $1,300; general booth with 1/4 pillar inside: $1,200.
EICMA International Bicycle & Motorcycle Industry Expo
Nov. 6-11, 2007
About the event: In 2006, the 64th EICMA drew 530,000 attendees, eclipsing the previous record turnout by more than 30,000. The 2006 show used 1.33 million square feet of exhibition space and has both vehicle and aftermarket exhibitors.
Contact: via Antonio da Recanate, 1, 20124 Milan, Italy; phone: (02) 6773511;
e-mail: firstname.lastname@example.org; Web site: www.eicma.it
Cost: Admission (2006): Children 0-6: free, children 7-14 and military men: $13.61, adults: $21.77, Groups (10 minimum): $13.61; Cost for booth space: Stand with 1 open side: $204.06, Stand with 2 open sides: $210.87, Stand with 3 open sides: $217.68, Stand with 4 open sides: $224.46, Package scheme: $312.88
Motorcycle and Scooter Show
Birmingham, United Kingdom
Nov. 23-Dec. 2, 2007
About the event: In 2006, the show had 144,000 visitors. This year, the show will use more than 1 million square feet of exhibition space. Both vehicle and aftermarket exhibitors will display at the show.
Contact: 1 Rye Hill Office Park, Birmingham Road, Allesley, Coventry, CV5 9AB; phone: 024 76408020; e-mail: email@example.com; Web site: www.motorcycleshow.co.uk
Cost: Admission: Children under 10 are free, children (11-16) $9.95, adults (advance) $25.88, adults (door) $29.86, adults (preview day) $55.75, family pass (advance) $59.72, family pass (door) $69.68; Booth space: Trade (Display Only), members space $174.31, members shell $277.55, nonmembers space $369.23, nonmembers shell $489.49; retail: space only $427.07, shell scheme $537.37; feature areas: classics $537.43, clubs per unit (3x3) $1,146.24, touring per unit (3x3) $2,560.70, custom per unit (3x3) $2,021.15.
& Motorcycle Show
April 10-13, 2008
About the event: More than 110,000 square feet of exhibition space in two pavilions will be used for the inaugural show. Both vehicle and aftermarket exhibitors will be present at this event.
Contact: Via Antonio da Recanate, 1, 20124 Milan, Italy; phone: (02) 6773511; e-mail: firstname.lastname@example.org; Web site: www.eicma.it
Cost: Booth and admission costs for the new show have yet to be determined.
Oct. 8-12, 2008
About the event: In 2006, Intermot Cologne utilized 120,000 square meters of hall space and 75,000 square meters of outdoor space and had 187,000 visitors. The show has vehicle and aftermarket exhibitors, but only products related to motorcycles and scooters, including motorized vehicles, trailers and sidecars, components and accessories for motorcycles, engines and components, electrical equipment, clothing, motorcyclists’ gear, machines, tools, workshop and shop equipment, raw materials, semi-finished products, packaging materials, lubricants, gearbox, transmission oil, care products and organizations.
Contact: Messeplatz 1, 50679 Cologne, Germany: phone: +49 (0)180-502 2522; e-mail: email@example.com; Web site: www.intermot-cologne.com
Cost: Admission: discounted ticket: $8.16, day ticket: $16.32, two-day ticket: $25.85; For booth space: Inline
(1 side open) $180.93, corner (2 sides open) $187.74,
Peninsula (3 sides open) $191.82, Island $194.57, outdoor space $99.33
Motorcycle Trade Exhibition
Dates TBD, pending exhibitor input
About the event: In 2007, the exhibition had 5,000 attendees and used 10,000 square meters of exhibit floor. The show has vehicle and aftermarket exhibitors, including motorcycles, ATVs, scooters, sidecars, engines, tires, shocks, electronics, clothing, production equipment and industrial techniques.
Contact: Room 302, C Bldg., No 5 Houxiandaicheng, No. 16, Baiziwan Road, Chaoyang District, Beijing, P.R.C. 100022; phone: 86-10-87747723/24/25 87765998; e-mail: firstname.lastname@example.org; Web site: www.cimte.cn
Cost: Admission: Pre-registered international visitors, professional or consumer, get in free. Those not pre-registered: $1.29; Booth space: standard 3x3m booth $1,800, standard 3x4m booth $2,400, raw space $180/square meter, with a 387 square feet minimum.