A new lease program from Moto Guzzi and Aprilia now allows qualified enthusiasts 24-, 36- and 48-month lease terms on new 2007 motorcycles, without a down payment and in many cases for a lower monthly payment than a traditional installment loan.
The companies, in partnership with Sparta Commercial Services, developed the program in direct response to the needs of the nation’s growing segment of two-wheel enthusiasts. With motorcycle sales continuing to increase across most categories, and more newcomers choosing motorcycling as their next recreation adventure, introducing riders to the unique character of the Moto Guzzi and Aprilia brand is an important element of Piaggio Group USA’s market strategy.
“We believe that leasing has major appeal to riders who are interested in high-end Italian motorcycles like Moto Guzzi and Aprilia,” said Mike Kull, vice president of marketing for Moto Guzzi and Aprilia, in a press release. “Leasing provides the customer with much more flexibility than purchasing new with a traditional installment load. The customer can upgrade to the newest models when the lease is up, without the challenges of selling a used bike or haggling over a trade-in.”
Kull expects the lease program to be well-received by customers, whose demographic profiles match those of brand-loyal luxury and sports car buyers — a group already predisposed to lease options for their automobile choices.
“This is a win-win scenario for our customers and our dealers,” Kull said. “We’re building our brands by adding product and growing our dealer body. Anything we can do to bring more customers into showrooms will invariably improve our dealers’ business and our customers’ service and satisfaction.” psb
Copyright 2007 Powersports Business