American Suzuki Motor Corp. has hired Kobi Iseri as the off-road press relations coordinator for ASMC’s motorcycle/ATV division. Iseri will be responsible for working with enthusiast media in the ATV, motocross and off-road motorcycle segments. He will report directly to Glenn Hansen, ASMC’s communications manager for the motorcycle/ATV division.
After an 11-year career in the computer and technology industry, Iseri decided to switch gears and work in the motorcycle industry to pursue his passion. He is a motocross enthusiast and amateur racer.
Iseri will graduate this spring from California State University, Fullerton with a bachelor’s in communications with an emphasis in public relations. Iseri, 28, resides in Irvine, Calif.