G-Force Strategic Marketing has been hired to provide marketing, advertising and public relations services for helmet-maker HJC America.
Cory Savage, creative director, and Scott Goodwin lead San Clemente, Calif.-based G-Force.
“We are launching an all-new advertising campaign for the 2007 season and introducing many other new branding and marketing initiatives in the next few months,” Goodwin said.
Sullivans, Helmet House and Castle Sales distribute HJC in the U.S. market. The company’s U.S. marketing, service and research and development center is located in Cerritos, Calif.