Henry Lonski has been tapped to serve as vice president of sales of North American operations at Florida-based United Motors of America (UM).
An industry veteran with 20 years of sales and marketing experience, Lonski spent 13 years at Bombardier, Inc., followed by stints at Auction123.com and Vento Motorcycles.
Lonski’s new position will have him responsible for development and management of UM sales and dealer support initiatives, overseeing the day-to-day operations of the company’s sales and dealer support staff. He will report directly to President Juan Villegas.
Headquartered in Miami for the past decade, UM offers a line of street, dual-sport and off-road motorcycles as well as scooters and ATVs with displacements ranging from 49cc to 650cc. While product is sourced from Asia, the company currently supplies more than 600 dealerships and 17 distributors throughout the world from three North American distribution centers.
UM also offers a three-year-warranty, private label HSBC Retail Financing, GE Dealer floor plans, dealer demo programs and a co-op advertising program.
Lonski’s first initiative for the company will be to establish an expanded UM Sales and Dealer Support Group in Miami to focus on sales support and dealer services.
“Our emphasis will be to continue to make things happen, increasing our dealer base reasonably in the U.S. and assisting our UM dealers quickly and efficiently to help them maximize retail sales,” Lonski said.
Lonski most recently served as vice president of sales and marketing at Vento Motorcycles. He says he left Vento because of differences of opinions regarding growth strategy and dealer support and joined UM because its vision for success closely matched his own.
In other news from UM, the vehicle supplier recently added Roseville Cycle Center, Northern California’s largest multi-line dealer, as a dealer.
“We are honored to have Roseville choose us when seeking a complementary brand to carry,” Lonski said. “It is a relationship that we’re proud to be a part of and expect it to be a hugely successful venture for all parties involved.”
Located in the greater Sacramento area, 18-year-old Roseville Cycle Center also carries product from Honda, Kawasaki, KYMCO and Suzuki. psb
Copyright 2006 Powersports Business