Organizers of the 64th EICMA International Milan Motorbike Show said approximately 530,000 people visited the six-day event, eclipsing last year’s record turnout by more than 30,000 attendees.
Held Nov. 14 to 19 at the Milan/Rho Exhibition Center, the trade and consumer event featured nearly 1,100 motorcycle-related companies from 32 countries showing product within 1.33 million square feet of exhibition space.
“This amazing result is much more than we predicted,” said Constantino Ruggiero, EICMA director. “We have to be thankful to the Italian motorbike industry, which loyally supported the show and focused on Milan.”
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